Watch on SFlix. Ushering in the Bill Parcells era, there is renewed interest in the Dallas Cowboys. Their extraordinary rise from lowly expansion franchise in 1960 to the dynasties of the 1970s and 1990s is chronicled here, amidst insights from former players, rivals and personnel. Experience the rise, fall and on-the-rise football club that quickly became the most loved, and simultaneously hated, in the nation.